Current:Home > ScamsThe happiest country in the world wants to fly you in for a free masterclass -AdvancementTrade
The happiest country in the world wants to fly you in for a free masterclass
View
Date:2025-04-12 13:07:07
Finland, which has held the title of happiest country for six years running, is now looking to teach the rest of the world a thing or two.
The Nordic country is hosting a four-day happiness masterclass in June, and its tourism board says 10 lucky applicants will get to go for free. Others will be able to study (and hopefully cheer) up virtually when it later becomes available online.
"A question we often get is: 'How are you so happy?'" Heli Jimenez, senior director of international marketing at Business Finland, said in a statement. "We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it's not some mystical state, but a skill that can be learned and shared."
Finland is marketing itself as uniquely positioned to take on the challenge, having just clinched the top spot in the World Happiness Report yet again (the U.S., in contrast, is ranked 15th).
Happiness and well-being can be measured in many ways, including through people's own reported satisfaction with their lives, as researchers note. The World Happiness Report focuses on six factors to help explain it: social support, income, health, freedom, generosity and absence of corruption.
Finnish tourism authorities have a few ideas for why people there are consistently so content, including low levels of crime and corruption, efficient public services and access to nature.
Now they want to "help people find and master that Finnish state of mind" — saunas and pine forests included.
"We've chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass," Jimenez says. "We feel it's a really unique opportunity to discover something wonderful and valuable: anyone curious should definitely apply."
What the class entails
The happiness crash course will be divided up into four main themes — food and well-being, health and balance, design, and nature and lifestyle — and taught by four coaches who are experts in various fields. Officials say a more detailed program is on the way.
It's slated to run from June 12-15, with participants arriving the day before and departing the day after.
They'll stay at the Kuru Resort, a luxury resort in the Finnish Lakeland region that organizers describe as "surrounded by fragrant pine forests and breath-taking views."
Each participant will get their own villa with panoramic windows, as well as a private sauna and spa.
Because the program emphasizes good sleep and a digital detox, organizers say, the villas have no TVs (though in-room WiFi will be available) and even the bedding has been approved by sleep specialists.
"Every minute detail [at] the resort is designed to help you wind down and relax — fragrances, sounds and materials included," they add.
Participants' travel and accommodation expenses will be covered. But they have to hold up their end of the deal: They'll be filmed throughout their visit, with that material to be used in Visit Finland's communications and advertising.
How to apply
Officials say anyone over the age of 18 can apply for the masterclass, either individually or with a friend, relative or partner.
They're looking for people who speak English, aren't representing brands or companies and are comfortable being filmed.
"We are looking for outgoing people who are interested in comprehensive wellbeing and Finnish nature," they say. "You don't have to be a self-help enthusiast or have survival skills in Finnish nature. All we want is an open mind."
To apply, people must fill out an online form and complete a social media challenge on either Instagram or TikTok.
The challenge: Create content, preferably a video, showing "what things make you believe you may be secretly a Finn," and explaining why you want to take the masterclass.
"Are you the type of person who would much rather go to a forest than to a party? One who feels absolute desperation when running out of coffee? Prefers washing up in a lake rather than in the shower? That's just your inner Finn," Visit Finland said in an Instagram post announcing the challenge.
Applications will close on April 2, and winners will be publicly announced — on social media, of course — a month later.
veryGood! (264)
Related
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Multi-vehicle crash on western Pennsylvania interstate kills 1 and injures others
- The reviews are in for Consumer Report's new privacy app and they are .... mixed
- Horoscopes Today, November 1, 2023
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Travis Kelce Reacts to Halloween Costumes Inspired by Taylor Swift Romance
- Libya’s eastern government holds conference on reconstruction of coastal city destroyed by floods
- US Virgin Islands declares state of emergency after lead and copper found in tap water in St. Croix
- Travis Hunter, the 2
- Lung cancer screening guidelines updated by American Cancer Society to include more people
Ranking
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- I Bond interest rate hits 5.27% with fixed rate boost: What investors should know
- Chic and Practical Ways to Store Thanksgiving Leftovers
- Alabama parents arrested after their son's decomposing body found in broken freezer
- Small twin
- D-backs’ Zac Gallen loses World Series no-hit bid on Corey Seager’s leadoff single in 7th inning
- Philadelphia prison escape unnoticed because of unrepaired fence, sleeping guard, prosecutor says
- Philadelphia prison escape unnoticed because of unrepaired fence, sleeping guard, prosecutor says
Recommendation
Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
Trial to determine if Trump can be barred from offices reaches far back in history for answers
Storm Ciaran whips western Europe, blowing record winds in France and leaving millions without power
Fighting in Gaza intensifies as Netanyahu rejects calls for cease-fire
Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
House weighs censure efforts against Rashida Tlaib and Marjorie Taylor Greene over their rhetoric
'This is happening everyday:' NYC driver charged with hate crime in death of Sikh man
A magnitude 6.1 earthquake has shaken the Timor region of Indonesia